As a recovering lawyer, I wasn't professionally trained in development when I became an executive director three years ago, yet my Board expected me to get to work fundraising...fast. When I began exploring the field, I quickly learned there are a lot of recognized best practices. One of the most tried and true ground rules to successful fundraising is that resources are limited and nonprofits are plentiful, so keep your strategies and funder contacts close to your chest. But I soon began to wonder: what if embracing abundance instead of scarcity yields both better fundraising results and impact? ... San Francisco Baykeeper is a small, local nonprofit organization that has worked tenaciously to stop polluters in San Francisco Bay for three decades. Right now, we're facing a huge threat to the Bay's health.
Scarcity or Abundance? An Experiment in Collaborative Fundraising